Until recently, most websites were simple, standalone online marketing tools.
With the ascendancy of social, that’s no longer the case. Today’s websites should be viewed as the central cog in a much larger marketing machine. People consume content in an ever-growing number of ways and on various platforms; it’s important to understand where your potential customers are likely to be, and how they prefer to receive information.
Some delivery systems, like blogs, email landing pages, and social publishing tools like Facebook Notes, are ideal for long form content, while others are better suited to short form and fleeting communications.
Narrow-casting to your audience through carefully selected platforms builds trust, community, and engagement, resulting in higher conversion rates.
Modern Design develops marketing strategies for businesses of all sizes. Contact us today at 612.750.4241.