The world is  increasingly visual. During the Mad Men era, advertising and marketing materials tended to be text-heavy and graphic-light.  These days, people are more likely to consume content at-a-glance.  Streamlined, mobile-friendly website design, branded social media pages, short explainer videos, quick-read blast emails, and high-impact print materials are now essential tools in the marketing arsenal. And, consumers expect

Until recently, most websites were simple, standalone online marketing tools. With the ascendancy of social, that’s no longer the case.  Today’s websites should be viewed as the central cog in a much larger marketing machine.  People consume content in an ever-growing number of ways and on various platforms; it’s important to understand where your potential customers

This year, more than 70% of traffic to your website will come from mobile devices. And mobile users are impatient.  They’re no longer willing to pinch and squint to view your non-mobile friendly website.  Record bounce rates led Google to announce last spring that it would begin penalizing websites that are not mobile friendly. That’s why